I'm sorry to hear about Steve Sternberg being departed from the Interpublic Group of Co's -- his home for the last quarter century plus. He was EVP of Audience Analysis and an oft-quoted prognosticator of TV viewing for the media community.

Brad Adgate, media research veteran of 31 years, discusses such topics as crowdsourcing -- and why this year's upfront is going to be like the Cuban Missile Crisis.

There has been a plethora of press these last couple of weeks heralding the arrival of each new TV network that proudly joined Comcast/Time Warner's TV Everywhere initiative -- much like the names of prized athletes trumpeted over crackling loud speakers as they enter their hometown field to the thunderous applause of the franchisees, stadium owners and concessionaires.

The Confederation of American Native Tribes had lost their rain. Ponies moved uneasily. Dogs rarely barked. Arrows fell shy of their mark. Crops shrunk. Abodes abandoned. The Confederation elders sought a new shaman, one who possessed all of the necessary qualifications and attributes to commune with the weather.

In early July 2009, Verizon contracted with Comcast, the largest cabler in the U.S., to utilize their local sales force to represent Verizon's FiOS video commercial inventory in markets where the two companies offer competing consumer television and broadband platforms -- approximately 10 major markets.