Last month, I traveled up to the Boston area for my college reunion, and I enjoyed reconnecting with old friends and classmates, among them my friend Scott Brown. During our Tufts basketball days he was known as "Downtown Scottie Brown," thanks to his reputation as a long-range shooter (before the days of the three-point shot). Now, of course, Scott's the Republican junior Senator from Massachusetts.

It's entirely too early to pass judgment on any of the new fall series the broadcast networks introduced during Upfront week, largely because the pilots that have been sent to advertisers and critics have been designated "works in progress" rather than finished series premieres. Still, as I make my way through what currently passes for the 2011-12 freshman class, I have to say that, at first blush, this fall's newcomers are collectively more promising than last year's memorably terrible offerings.

This week we offer the specific terms and definitions for ad coding and tagging. As you will see, there are varying opinions of which terms are inter-changeable and which terms are unique.

What will be the future of TV advertising in this ever-fragmenting media environment? An attempt was made to shed some light on this subject by Rovi, who sponsored a panel last week fittingly called "The Future of TV Advertising."