The goal of The Maxxcom Collaborative, a forum in which 243 attendees shared ideas during lunch on June 13 at the Helen Mills Theater in New York City, is to help navigate the future of the consumer and advertiser relationship within the exponentially evolving televisual landscape. The theme: extending marketing reach through electronic devices and cross-platform measurement.

Oprah Winfrey has finally listened to the television viewing public! The first 40episodes of the online versions of "All My Children" and "One Life to Live" that have been playing since late April on Hulu, HuluPlus and iTunes will run in afternoon time periods on OWN beginning July 15.

The first Maxxcom Collaborative Alliance, which made its debut this June, focused on digital media and featured speakers from Conde Nast, ESPN, Time Warner Medialab and Fordham University, as well as speakers from Mitch Oscar's Media Dadaists from Collective, Rentrak, Trendrr and TVB.

Is there anything more surprising than the continuing lack of surprises in Nielsen's "Cross-Platform Report"? This quarterly effort, which compares TV viewing across multiple screens, shows once again that TV habits still aren't changing all that much. After all the hype about online viewing, mobile viewing, "cord cutting" and other doomsday scenarios, it seems that most people are still watching television the old fashioned way: on a TV set.