• Will OWN Own The Soap Genre?
    Oprah Winfrey has finally listened to the television viewing public! The first 40episodes of the online versions of "All My Children" and "One Life to Live" that have been playing since late April on Hulu, HuluPlus and iTunes will run in afternoon time periods on OWN beginning July 15.
  • Premiere Of The Maxxcom Collaborative Alliance
    The first Maxxcom Collaborative Alliance, which made its debut this June, focused on digital media and featured speakers from Conde Nast, ESPN, Time Warner Medialab and Fordham University, as well as speakers from Mitch Oscar's Media Dadaists from Collective, Rentrak, Trendrr and TVB.
  • Don't Junk The TV Set Yet
    Is there anything more surprising than the continuing lack of surprises in Nielsen's "Cross-Platform Report"? This quarterly effort, which compares TV viewing across multiple screens, shows once again that TV habits still aren't changing all that much. After all the hype about online viewing, mobile viewing, "cord cutting" and other doomsday scenarios, it seems that most people are still watching television the old fashioned way: on a TV set.
  • Fearless Emmy Advice: Comedy Series
    Following last week's Fearless Emmy Advice for dramatic series, here are my thoughts about which shows and actors should be nominated this year in the comedy series categories, as well as my picks for the winners.
  • Comcast Plans To Expand Supply Of On-Demand C3 Ratings
    It’s definitely becoming harder to reach target customers on television. Beyond the number of channels and choice of platforms, with DVRs and VOD, viewers are deciding which episode of their favorite program to watch.  They can catch up on episodes of series, and spend entire evening bingeing on their favorite shows. With VOD, networks are providing an increasing number of opportunities for viewers to binge-view back-to-back episodes of “The Big Bang Theory” on TBS, back-to-back episodes of “Burn Notice” on USA, back-to-back episodes of “Chopped” on the Food Network, and others. Viewers are also creating their own versions of binge-viewing: …
  • Local Television In 2018: Evolving With Shifting Audience Demos
    Over the next five years, the local TV audience will be increasingly multicultural and multiscreen. Trends highlight that local audiences are changing rapidly as they seek information that connects with them both culturally and digitally.
  • A Rumination On The New & Old Fronts & Gulliver's Travels (In Four Parts)
    My son is a high schooler. Recently, he was given an assignment to read "Gulliver's Travels" by Jonathan Swift, which was originally published in 1726 under the title of "Travels in Several Remote Nations of the World, in Four Parts." He asked if I would take a read with him. I acquiesced. Upon review, I was struck by the similarities between the worlds that Gulliver was thrust upon in his four voyages and our media community's four archetypal video NewFronts & Old
  • Q&A With Enterprise Holdings' Carol Jones
    Carol Jones, director of insights and intelligence marketing communications for Enterprise Holdings, started her career at the agencies before moving to the client side of advertising. At Enterprise, which owns Enterprise, National and Alamo brands, she forged a new role in research and analytics.
  • Fearless Emmy Advice: Drama Series
    As you read this, voting members of the Academy of Television Arts and Sciences are busy determining their choices for this year's potential Emmy Award nominees. Here are my thoughts about which shows and actors should be nominated in the drama series categories, as well as my picks for the best in each category. One can only hope that said members of ATAS will see this column and be compelled to consider these suggestions.
  • Don't Know Much About History
    ABC's announcement that it will launch an updated 1980s version of the classic TV show "The Goldbergs" reminds me that in the history of television, some of the most popular series have been about, well, history. "Gunsmoke," "Bonanza," "Happy Days," "MASH," "Little House on the Prairie" and "The Waltons" were all huge ratings-generators and all were about bygone days. Today it's a lot different. Almost all of contemporary scripted television is set in the present. There are, of course, a few huge exceptions on the cable networks and PBS. "Mad Men," "Downton Abbey" and "Boardwalk Empire" are not only unusual …
« Previous EntriesNext Entries »