D2C Advertisers See Sharply Higher TV Ad Spending
- by Wayne Friedman , June 10, 2019
Ramping up efforts -- just in time for the upfront advertising selling season -- direct-to-consumer (D2C) companies have sharply increased TV spending in recent periods.
Some 125 companies have increased spending by 60% ($1.4 billion) in 2018 over 2017, totaling $3.8 billion on TV in 2018, according to the Video …
