Commentary
Majority Of U.S. News Sites Have Trackers Sending Data To Russia
- by Laurie Sullivan , Staff Writer @lauriesullivan, July 1, 2019
About 92% of major news websites in the United States, Canada, the United Kingdom and Germany have active, externally loaded ad trackers that send readers behavioral data across international borders -- mostly to Russia, according to a recent report.
This poses information security and compliance problems, and puts these companies …
3 comments about "Majority Of U.S. News Sites Have Trackers Sending Data To Russia".
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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
Bring a GDPR action against Russia, and also have California throw the book at them. That'll teach 'em.
It's ok because the consumer see's more relevant ads and that's what they want right? Every day people who just want to read some content love being tracked, they love having their data taken without their consent, all because they love Internet ads that target their behavior -- everyone loves to feel targeted, right? Yeah this is all working so well.
Internet Advertising needs a mulligan so badly and the IAB should be placed in a time out.
Those who protest about investing in security and still think tracking is no big deal will be the first to have to broadcast in Russian which will be highly censored. It doesn't happen overnight.