Holiday Season Forecast 2019: $143.8B In Online Spending, $4B On Thanksgiving
- by Laurie Sullivan @lauriesullivan, November 29, 2019
Consumers made a whopping $18.2 billion in purchases via smartphones this holiday season, representing 49.5% growth year-over-year (YoY), according to data released Thursday.
Adobe Analytics data released Thursday estimates this is the first Thanksgiving Day to surpass $4 billion in online sales. Estimates put online sales at $4.4 billion by end-of-day …
