GfK, Dstillery Reimagine Automotive Ad Targeting
- by Laurie Sullivan @lauriesullivan, April 30, 2020
GfK and Dstillery believe they have developed an ideal ad-targeting model to support automotive advertisers as changes in consumer behavior play an increasingly important role during the COVID-pandemic and budgets and resources are tightened.
The project, which launched Thursday, combines behavioral data with research to target automotive advertisements, took one …
