GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital Transformation
- by Joe Mandese @mp_joemandese, May 28, 2020
The big surprise from the COVID-19
pandemic’s initial impact on marketing is that it didn’t necessarily collapse advertising -- especially digital -- and that it is actually accelerating the digital transformation of
businesses, and potentially industries.
That was the top insight shared by GroupM Business Intelligence Global President Brian Wieser …
