Foursquare 'Visits' Data Gains MRC Accreditation

Foursquare has gained Media Rating Council accreditation for its Visits location data. The company claims the accreditation, based on MRC Location-Based Advertising Measurement Guidelines, is the first location data service to be accredited.

The MRC accredited Foursquare Visits for its ability to comply with industry standards, as well as to …

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