VideoAmp Hires Omnicom's Steuer To Lead TV Strategy, Currency
- by Wayne Friedman , September 8, 2020
Video/TV advertising measurement company VideoAmp has hired Omnicom Media Group’s Jonathan Steuer as executive vice president of TV strategy and currency.
In this new position, Steuer's responsibilities will include developing new cross-media platform measurement -- a “currency-grade transaction-ready TV dataset” for media buyers and sellers, delivery providers and other vendors. …
Huge congrats Jonathan! You and Josh Chasin in the same video/TV measurement company??? What an incredible coup! I see real hope for an equitable, meaningful, true value cross-media video/TV currency based on actual contacts or exposure to campaign ads for any target group.
A huge complex undertaking but finally .... goodbye to "impressions"? Because they are always "gross", of dubious relative value across platforms, misrepresented and therefore misused.