Google Analytics Redesign Significantly Improves Measurement For Advertisers
- by Laurie Sullivan @lauriesullivan, October 14, 2020
One day prior to Google's Search On virtual event, the company launched a new version of Google Analytics. The platform, supported by machine learning at the core, aims to automatically surface insights even among restrictions on cookies and identifiers that create gaps in data.
Shifts in consumer behavior and privacy-driven …
