Commentary

CTV's Share Of Video Impressions Hit 41% In Q3, Up 23% YoY

In the third quarter, connected TV ad impressions were up 55% in comparison with the year-ago quarter. That resulted in CTV’s share of video impressions rising to 41%, from 33% in Q3 2019, according to Innovid’s just-released Fall 2020 U.S. Video Benchmarks Report. 

During the same period, mobile’s share of …

3 comments about "CTV's Share Of Video Impressions Hit 41% In Q3, Up 23% YoY".
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  1. John Grono from GAP Research, November 10, 2020 at 4:35 p.m.

    Karlene, you state "Ads with interactive elements that offer viewers a choice of experience had 14 times the engagement rate of the next-highest ad type."

    I must have missed something, as I can't find a 14x in the graphs and data.

  2. Karlene Lukovitz from MediaPost, November 12, 2020 at 12:22 p.m.

    According to Innovid, the stat compares the 1.4% PC interactive video to the 20.3% of CTV interactive choice-based ads.

  3. John Grono from GAP Research, November 12, 2020 at 4:55 p.m.

    Thank you Karlene.

    It just makes me wonder why the 20.3 is in a text-box and not on the accompanying bar graph.   Because it would look out of place maybe?

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