In the third quarter, connected TV ad impressions were up 55% in comparison with the year-ago quarter. That resulted in CTV’s share of video impressions rising to 41%, from 33% in Q3 2019, according to Innovid’s just-released Fall 2020 U.S. Video Benchmarks Report.
During the same period, mobile’s share of …
Karlene, you state "Ads with interactive elements that offer viewers a choice of experience had 14 times the engagement rate of the next-highest ad type."
I must have missed something, as I can't find a 14x in the graphs and data.
According to Innovid, the stat compares the 1.4% PC interactive video to the 20.3% of CTV interactive choice-based ads.
Thank you Karlene.
It just makes me wonder why the 20.3 is in a text-box and not on the accompanying bar graph. Because it would look out of place maybe?