Commentary

CTV's Share Of Video Impressions Hit 41% In Q3, Up 23% YoY

In the third quarter, connected TV ad impressions were up 55% in comparison with the year-ago quarter. That resulted in CTV’s share of video impressions rising to 41%, from 33% in Q3 2019, according to Innovid’s just-released Fall 2020 U.S. Video Benchmarks Report. 

During the same period, mobile’s share of …

3 comments about "CTV's Share Of Video Impressions Hit 41% In Q3, Up 23% YoY".
Check to receive email when comments are posted.
  1. John Grono from GAP Research, November 10, 2020 at 4:35 p.m.

    Karlene, you state "Ads with interactive elements that offer viewers a choice of experience had 14 times the engagement rate of the next-highest ad type."

    I must have missed something, as I can't find a 14x in the graphs and data.

  2. Karlene Lukovitz from MediaPost, November 12, 2020 at 12:22 p.m.

    According to Innovid, the stat compares the 1.4% PC interactive video to the 20.3% of CTV interactive choice-based ads.

  3. John Grono from GAP Research, November 12, 2020 at 4:55 p.m.

    Thank you Karlene.

    It just makes me wonder why the 20.3 is in a text-box and not on the accompanying bar graph.   Because it would look out of place maybe?

Next story loading loading..
About the Author

Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.

Discover Our Publications