January 25, 2023
IPG Unveils New-And-Improved Copy For Data: It's Not Your Father's 'Targeting'
- by Joe Mandese @mp_joemandese, November 11, 2020
EASTON, CT -- Data scientists may be the new rock stars of Madison Avenue, but there's a reason they don't write copy for ads and Arun Kumar, Chief Data & Marketing Technology Officer of IPG and CEO of its Kinesso unit, proved it Tuesday when he presented recommendations for the …
