Commentary
Brand Safety, Cyber Security Will Catch Ad Industry By Surprise In '21, TAG CEO Says
- by Laurie Sullivan , Staff Writer @lauriesullivan, January 4, 2021
The advertising industry went through major changes in 2020, but none as thought-provoking as those that focused on racial sensitivity and brand safety. The changes will manifest in the ways consumers bond with brands in 2021.
“Yes, consumers will become savvy enough to avoid doing business with certain companies,” said …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
