Commentary
Dentsu Study Reveals Performance Metrics When Ad Choosers Choose Advertisers
- by Laurie Sullivan , Staff Writer @lauriesullivan, March 10, 2021
As "ad choosers" -- people open to online advertising on their terms -- become more widespread, Dentsu International is partnering with Brave Software to understand how advertising on its platform impacts key branding metrics for its advertisers compared with other digital campaigns.
The findings in the whitepaper -- Engaging with …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
Laurie, I don't know if this a half empty or half full question. Maybe two different bottles but the conditions of the ads will have different results from ad to ad. As you know, I publish sweepstakes. Usally in the 800 different sweeps per month. This does not count Twitter, Facebook or Pinterest. Just on the social media sites, the numbers are stagering that sweepstake ads work better than any other kind of advertisement. On Pinterest, they give ads results that sweepstakes page hits is upwards to 10 times better than a non-sweep ad. In short, in my opinion, it is far better to work with a large number of people in the database and find your customers from there. This avoids the cookie issue and ad blocking all in sweepstakes. So the key word in her statement is 'incentivizes".