Commentary
Nielsen Can Take A 'Hiatus,' But TV Market, Upfronts Move On
- by Wayne Friedman , Staff Writer, August 16, 2021
Is the Nielsen TV currency system cracking? Nielsen asking to be put on
“hiatus” technically means that TV networks and TV media buyers don’t have to adhere to the data the third-party researcher has delivered.
The reality for many is that little of this will occur, at least in terms …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
