Holiday Performance, Campaign Strategies Rely On Supply
- by Laurie Sullivan @lauriesullivan, September 15, 2021
This year’s holiday shopping season will look different. Marketers will rely more heavily on performance marketing as supply and demand plays a key role in 2021 campaign strategies.
U.S. holiday retail sales in 2021 could increase 2.7% to $1.093 trillion, with ecommerce accounting for 18.9% of all holiday retail …
