Tubi Expands Nielsen Deal, Now Accounts For 6.2% Of Ad-Supported Streaming

Fox's free ad-supported streaming platform Tubi has expanded its deal with Nielsen to include more of the measurement company’s services.

Factoring in these measures, Nielsen now says that in the fourth quarter of 2025, Tubi had a 6.2% share of total ad-supported streaming viewing, according to the company’s ad-supported Gauge …

1 comment about "Tubi Expands Nielsen Deal, Now Accounts For 6.2% Of Ad-Supported Streaming".
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  1. Darrin Stephens from McMann & Tate, February 6, 2026 at 6:51 p.m.

    "Nielsen also says..."

    Is that Nielsen actually saying that stuff, or is it Fox's interpretation of Nielsen data?

    And if this channel is doing so well, how come Fox has never said if Tubi is profitable or not?

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