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Are Microdrama Viewers Watching Shows... Like TV?

by Wayne Friedman , Staff Writer, October 14, 2026

The viewing of microdramas -- the new mini-TV series with episodes one to three minutes long in duration on social media and elsewhere -- is evolving.

Nearly two-thirds (62%) of viewers watch microdramas for more than one hour per session, according to new research from media agency group …

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1 comment about "Are Microdrama Viewers Watching Shows... Like TV?".

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Leo Kivijarv from PQ Media, October 14, 2026 at 5:20 p.m.
Chart does not support editorial. As I look at the chart, my opening sentence would be that 80% of viewers watch microdramas for less than hour (42% stated up to an hour, so assume it is 15-to-60 minutes). It does not show that 62% of viewers watch microdramss for more than one hour as stated in the article.
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