Saturday morning I had a very interesting discussion on the future of gaming, which got me thinking about where that business is headed and how marketers will be able to "play" (in a manner of speaking).

First off, this is Joe Mandese filling in on this week's Online Spin Board, not Joe Marchese, who announced last week that he was taking a break after four years of online spinning. That was the first shoe to drop, and I wouldn't be surprised if Marchese has another shoe plopping down quite soon. As they say in the (spoiler alert) TV business, stay tuned. Beginning next week, Jason Heller, a pioneering digital agency executive, is going to take a spin. Heller, who most recently was at the Laredo Group, co-founded one of Madison Avenue's first pure-play digital media shops, …