The Wall Street Journal takes a look at Scroll, a new service that helps publishers offer their content without ads in exchange for a small monthly fee. “Scroll, is persuading news outlets that they can make more money charging some consumers for an ad-free experience than they can make showing them ads,” it writes. “Business Insider, Fusion Media Group, the Atlantic, MSNBC and Slate are among the news organizations that have signed up.”
Across 100 U.S. regional news publishers, the median digital subscription price is $2.31 per week, the American Press Institute reports. That’s equivalent to $10 per month and $120 per year for a digital news subscription. Also of note, “The median weekly price of $2.31 … was 83% higher (cost $1.05 more per week) than what a 2012 report published by the Reynolds Journalism Institute estimated as an optimal price.”
In exchange for 10% of any revenue earned by its partners, publishing platform Substack will now offer its tools for “free.” Regarding Substack, Nieman Lab notes: “While the platform was initially built around website creation, it’s since changed gears to focus more on newsletters.” Going forward, “Substack is looking to prove that it can be a viable platform for a variety of writing, not just industry news,” according to Nieman Lab.