An effective brand marketer can dramatically improve the chances of establishing a successful SEO campaign. With enhanced attention to personalized search from Google, and click patterns and brand
preferences emerging through individual search history, having an identifiable brand becomes a major asset, Rand Fishkin says.
He also discusses cannibalization of link graphs, social graphs
and other new signals that search engines take into consideration when ranking sites.
Read the whole story at SEOmozBlog »