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Real-Time Marketing Is Just A 'Predatory Weed'

Advertising Age today posted an article written by Mike Proulx, director of social media at Hill Holliday. The article calls real-time marketing "nothing but a predatory weed," likening it to purple loosestrife seeds which "[overwhelmed] and [suffocated] the delicately balanced ecosystem of marshes, clogging waterways, strangling native vegetation and displacing wildlife" in the early 1800s.

"Driven by the myopic goal of increasing engagement, many brands are unscrupulously on the hunt for likes, shares, followers and retweets without an overarching strategy based on core business objectives. This blind yearning for social currency is leading to incredibly irrelevant and unavailing branded content (a.k.a. advertising) that's preying on social media," Proulx writes.

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1 comment about "Real-Time Marketing Is Just A 'Predatory Weed'".
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  1. Tyler Loechner from MediaPost, October 3, 2013 at 1:26 p.m.

    Here is the link: http://adage.com/article/digitalnext/real-time-marketing-a-predatory-weed/244528/

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