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Digital Bus Stop Plans From Clear Channel

Digital outdoor advertising at bus stops and other busy locations will emerge as a much greater alternative to traditional billboards over the next five years, according to the British boss of outdoor advertising group Clear Channel. Andrew Morley, chief executive of Clear Channel UK, said: “Outdoor advertising is becoming interactive, linked to mobile phones and delivered by digital technology. That’s where the industry is moving."

Read the whole story at The Telegraph »

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