Around the Net
Why Programmatic Ad Buying Is More Important Than You Think
- ClickZ, Wednesday, November 18, 2015 7:59 AM
A great read in ClickZ that breaks down the benefits of programmatic ad buying and what it actually is. Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increase ROI. Programmatic advertising - which is the purchase of media inventory based on audience-focused factors - has recently established itself as one of the most popular topics in the world of digital marketing. Within the B2B community, programmatic ad buying has taken center stage for companies looking to get ahead of the trends, to innovate and optimize how they reach out to and connect with potential customers and clients.
