Eye Square, a German market research firm that just recently entered the U.S. market, is launching its live ad-testing platform here.
The platform focuses on live websites, including video, on both desktop and mobile, while other platforms use dummy pages, rather than live sites. It allows marketers to pretest their advertising creative and optimize it for the different platforms it will live on, such as Facebook, YouTube and Instagram.
The company’s clients include P&G, Google, LG and eBay, among others.
Facebook tested the technology in a published report in late 2016, writing at the time: “Testing digital ad creative before a campaign goes live will help advertisers launch higher-impact campaigns in-market and spend more efficiently. Based on results from creative pre-testing, marketers can confidently decide which assets to support with media spend."