Lending Tree's Wilson To Head Performance Marketing At Disney+ And ESPN+

Walt Disney’s streaming businesses -- Disney+ and ESPN+ -- are adding a senior executive marketer from Lending Tree.

Brad Wilson will be executive vp of performance marketing for Disney+ and ESPN+, working with each streaming service’s brand and content marketing groups. He will report to Michael Paull, president of Disney Streaming Services.

Paull says Wilson will pursue strong data-driven marketing to “accelerate customer growth, engagement, and retention for ESPN+ and the upcoming Disney+”.

Previously, Wilson was chief marketing officer at LendingTree, heading up brand strategy, marketing operations, and consumer engagement.

Before that he was general manager of Travelocity for North America -- starting with the company in 2011. His other marketing experience includes Nutrisystem, Blockbuster Online and Match.com.

advertisement

advertisement

Disney recently announced that U.S. consumers can now sign up early for Disney+, which launches November 12.

Consumers can pre-order the service  -- either monthly or annual subscriptions -- at $6.99 and $69.99, respectively. There is a seven-day, free trial beginning November 12.

Disney+ looks to be a strong competitor to dominant premium streaming platform Netflix, as well as other streaming services coming from the likes of WarnerMedia’s HBO Max and NBCUniversal’s Peacock.

Digital TV Research expects Disney+ to reach 82 million subscribers worldwide by 2024.

Disney executives have estimated that in the U.S., Disney+ will pull in up to 30 million subscribers by 2024 and 12 million for ESPN+. Currently, ESPN+ has around 2 million subscribers.

 
Next story loading loading..