Video/TV advertising measurement company
VideoAmp has hired Omnicom Media Group’s Jonathan Steuer as executive vice president of TV strategy and currency.
In this new position, Steuer's responsibilities will
include developing new cross-media platform measurement -- a “currency-grade transaction-ready TV dataset” for media buyers and sellers, delivery providers and other vendors.
This would include all areas that involve linear TV, OTT, digital and walled gardens.
VideoAmp’s current TV products combine data from smart TV
ACR (automated content recognition) platforms, cable TV and satellite set-top-box data. It then onboards digital log files and uses a measurement pixel for coverage of OTT and cross-platform
media.
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Steuer is a veteran of nearly two decades at Omnicom Media Group where he was chief research officer, managing research, advanced media and investment operations and
analytics teams. He also oversaw advanced TV solutions and other data-driven, cross-platform, audience-based media solutions.
Earlier this year, VideoAmp hired Josh Chasin, former
chief research officer at Comscore, as chief measurability officer.
The Wall Street Journal reported that VideoAmp recorded $20 million in revenues in 2018. The
six-year-old company has raised $106 million in funding, with its last round of funding in May 2019 with $70 million.
Last month it laid off 10% of its workforce -- 210 workers
-- according to Business Insider. The company cut its growth estimate for 2020 down to 30% to 50%, from a previous 150% projection.