BIGtoken Closes BritePool Merger: Officially Changes Name, Eyes New Ticker Symbol

BIGtoken, formerly known as Force Video Protection Equipment Corp., is the new name of the company formed by the merger of FVPE and BritePool, a company co-founded by Madison Avenue digital media pioneer David Moore (24/7 Real Media, GroupM Digital, Xaxis, etc.), who has been appointed its CEO.

The publicly-traded company said it has also applied to change its Over-The-Counter (OTC) stock symbol from FPVD to a new one that will be announced following its approval.

"This merger positions us to provide even greater value to existing clients, expand our reach, and continue our development of the innovative, privacy-oriented marketing services digital advertisers need and consumers increasingly demand in the emerging, data economy," states George Stella, co-founder and president of BIGtoken, who remains in that role.

It also reunites Stella, a 24/7 Real Media vet, with Moore, who co-founded that company and served as its chairman and CEO until its sale to WPP for $649 million.

Moore founded BritePool with former Pizza Hut marketing executive and president of Chiat/Day New York Bob Perkins in 2019 with the goal of putting consumers in charge of their own data, including the right to be paid for its use.

Following the merger, Perkins was named COO and a member of BIGtoken's board.

Moore and Bob Perkins founded BritePool in 2019 with the goal of putting consumers in charge of their own data, including the right to be paid for its use.

“By combining the capabilities and talent of our two organizations, BIGtoken is now poised for accelerated growth as a leader to deliver superior targeted marketing results for advertisers today and in the evolving privacy-oriented future,” Moore said in a statement.

"At BIGtoken we believe in self-value and empowerment. You have a right to choice, transparency and compensation when it comes to your data, so we've created a solution that allows you to reclaim your digital data and get paid for it too," a demo video on the BIGtoken website says of the company's mission, and goes on to explain how consumers can leverage their personal data to enhance targeting and get paid by advertisers. "BIGtoken enables you to take back what is rightfully yours."

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