Connected fitness software company iFIT launched a new campaign, “Everywhere,” Dec. 26, with background music sung by Jade Bird.
iFIT are the creators of NordicTrack and various interactive workout technology.
The spot, done in-house by iFIT, highlights the company’s workout content and introduces its 2022 fitness goals — while promoting its travel-based, trainer-led workouts.
The media buy is led by OMD.
The three spots – 15, 30, and 60-seconds offer a remastered version of country music star Johnny Cash’s “I’ve Been Everywhere” album, which debuted in 1996.
Eric Watterson, Chief Marketing Officer, iFIT, said: “We partner with world-class trainers, award-winning directors, producers and artists in sought-after destinations to entertain our users through unmatched fitness content.”
Bird's collaboration with IFIT offers an upbeat sound to the promotion, geared to the company’s 6 million members in more than 120 countries.
“Everywhere” underscores iFIT’s goal of delivering best-in-class, interactive workouts worldwide. They are filmed in over 53 countries in eight languages and only available through iFIT’s patented technology, which adjusts speed, incline, and decline of iFIT-powered NordicTrack treadmills, matching the topography of real-world locales.
“It was a true pleasure to team up with iFIT and there couldn’t be a better song to bring a global health movement to every home leading up to the new year,” said Bird, a British award-winning recording artist influenced by folk and American country music.
In 2018, Bird released the song “Lottery,” which topped the Adult Alternative Songs. She delivered her follow-up album “Different Kinds of Light” in 2021.
The music licensing deal is a first for iFIT and Bird.