• by Ray Schultz , March 10, 2022

Customer experience platform Emplifi has pulled in a growth equity investment valued at over $1 billion, the company announced on Wednesday. 

The round was led by Sixth Street Growth, with participation from the LionTree merchant bank. Audax remains the majority investor. 

Emplifi will use the funding to accelerate product innovation and growth in both existing and new markets, says Emplifi CEO Mark Zablan. 

Zablan notes that in Sixth Street, Emplifi has found a “patient, long-term investor.”

Bo Stanley, partner and co-head of Sixth Street Growth, and Ben Johnston, managing director, will join the Emplifi board. 

Emplifi helps brands with social media marketing, customer care and social commerce, and with plugging customer experience gaps. Among its 7,000 clients are Delta Air Lines, Ford Motor Company and McDonald’s.