• by Ray Schultz , March 15, 2022

Iterable will resell Everest, Validity’s email platform, thanks to an expanded partnership between the firms. 

Users of Iterable cross-channel platform will gain “a better understanding of their email deliverability and overall program performance,” says Brian Winters, vice president of Global Strategic Partnerships at Validity. 

Validity also provides such products as Demandtools, BriteVerify and GridBuddy. Everest is an email tool that helps brands increase engagement, the firm says. 

Changes in privacy regulations and the digital marketing landscape require that Iterable clients receive the most “up-to-date tools they need to gauge the success of their email marketing efforts.” One joint-customer is NCSOFT. 

“Validity and Iterable’s offerings provide huge value for our marketing team, and the combined power of their actionable insights helps us drive customer engagement and overall success,” states Kendall Boyd, vice president of marketing at NCSOFT.