Looking at all U.S. streaming minutes of viewing, Netflix continues to have few challengers -- but trends continue to show a growing list of second-tier and third-tier competitors, according to MoffettNathanson Research’s analysis of second-quarter 2022 Nielsen data.
YouTube is in second place, with 94% of total second-quarter streaming minutes to that of Netflix. But MoffettNathanson cautions this also include virtual pay TV service, YouTube TV, “which over states traditional YouTube usage by a degree.”
Those with 20% or more of streaming minutes-- as a percentage of Netflix’ total -- includes: Hulu at 43%; Amazon 38%; and Disney+, 26%.The next group, those with 10% or more: HBO Max (14%), Tubi (11%), and Pluto TV (10%). After this comes: Peacock (7%) and Roku Channel (7%). Those with 5% streaming minutes relative to Netflix: Sling TV, Discovery+, and Hulu Live. The bottom five: DirecTV Stream (4%), FuboTV (2%); Apple TV+ (2%) and Philo (1%).
Netflix also has been leading overall TV viewing minutes, according to a recent Nielsen measure.
For most of the entire TV season -- 33 weeks, from September 20, 2021-May 8, 2022, Netflix totaled 1.33 trillion for persons two years and older, for all programming for all network dayparts, according to Nielsen Total Day minutes.
CBS came in next with 752.8 billion minutes, followed by NBC (596.7 billion), ABC (471.9 billion), and Fox (323.1 billion).
The next four top TV national sources are streaming platforms -- Disney+ (245.4 billion); Amazon Prime Video (173.7 billion); Hulu (128.1 billion); and Apple TV+ (21.7 billion)
Nielsen data here includes all TV networks' minutes viewed, as well as viewing data from Nielsen Content Ratings for streaming platforms, all covering live program-plus-35 days of time-shifted viewing.