Baldwin& Wins 'Reel South' Remit

by Steve McClellan @mp_mcclellan, March 1, 2024

Raleigh, NC-based ad agency Baldwin& has been selected by PBS’s 'Reel South' documentary series to create ad campaigns and other materials to promote its upcoming 10th season. The agency will gather audience insights, revamp brand ID, design, messaging and tone, and will oversee the digital launch of Reel South’s YouTube channel, which is supported by paid media.

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