• by Fern Siegel , October 17, 2024

Marketing agency Haute has merged with U.K.'s Fluid Branding, officially becoming Brand Revolution.

The new global agency has a team of 200 and extends reach to EMEA, LATAM, APAC and North America.

Haute’s Alisa Walsh Haynes will serve as CEO for Brand Revolution. Senior leadership includes executives from both former companies. Core services include strategic ideation, creative design, video production, live streaming, in-person and remote events, and innovative merchandise programs. 

The company is based in Austin, Texas.

“This merger gives us worldwide buying power and provides global thinking with local execution capabilities. Having been on the client side for many years, Brand Revolution is the agency I always hoped existed. We’re thrilled to have found the perfect partner who aligns precisely with our vision of servicing clients on a global scale,” said Haynes.

Brand Revolution’s EMEA Headquarters (Fluid Branding) claims to be one of the top branded merchandise suppliers in markets outside the U.S., with offices in Dublin, Malta, Amsterdam and Dubai.

Previous Haute clients include Google, TikTok and Booking.com. Combined clients Dell and Marriott already have work underway across continents and service offerings.

(Photo, L-R: Jeff Haynes, Matt Frank, Alisa Walsh Haynes and Miles Lovegrove)