• by Danielle Oster , April 9, 2025

Beverage brand Liquid Death’s latest limited collaborative release promises to help you “Sleep Like The Dead.”

Liquid Death teamed up with vitamins and supplements brand MaryRuth’s for the release of a limited-edition bedtime supplement. Branded MaryRuth's x Liquid Death’s Liquid Nighttime Multimineral – Sleep like the Dead, the Coconut Scream-flavored liquid dietary supplement incorporates Liquid Death Mountain Water with MaryRuth’s multiminerals. The product retails for $24.95 at Walmart and online through Amazon and MaryRuth’s site.

The sugar-free liquid is described as “containing multiple essential nutrients your body needs to support sleep, less stress, and relaxation.” Those nutrients include magnesium citrate, calcium and vitamin D3, but not melatonin, an ingredient often touted as a sleep aid.

Liquid Death does have some suggestions about what to dream about when you do fall asleep: clown murders.

A video ad created by its in-house studio, Death Machine, applies the brand’s irreverent approach of over-the-top parodies of classic ad tropes: in this case, a familiar sleep aid setup.  A tongue-in-cheek jingle includes lines like “When it’s time for winding down, try murdering some clowns,” and “Nobody likes clowns, and murdering clowns in dreams is not only fun, it’s legal.” The ad imagines a series of such murders, resulting in multicolored paint blood splattering, which aims to make the casual homicide non-threatening. The whole scene becomes increasingly unhinged as the ad progresses.

Liquid Death has a track record of attention-grabbing collaborations with other brands. Last year, it teamed up with cosmetics brand E.L.F. on a “Corpse Paint” release, and also partnered with Yeti and GoPuff on to offer a chance at winning a coffin cooler and a hot tub, respectively.