Mattel's Leigh Anna Trelenberg on Jumping In, Making
the Shot, and Channeling Monster High’s Clawdeen Wolf—Hair and All!
I've had the opportunity to connect with and learn from executives of major brands at MediaPost's
Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With
Brand Insider: BTS, I get to pull
back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the
way.
What do attending nine schools in twelve years, glow-in-the-dark basketballs, and raising your hand have in common? For Leigh Anna Trelenberg, they all speak to
perseverance and adaptability— the common threads that run through her life and career. As Mattel’s Director of U.S. Media, Leigh Anna shares how growing up all over the country and
overseas has helped her develop the flexibility and intuition she now brings to the ever-changing world of media. In this episode of Brand Insider: BTS, she joins Lisa Singer to talk about the power
of listening before reacting, why some of her biggest career wins came from simply raising her hand, and how sometimes the best path forward is to “just keep swimming.” She also opens up
about the unexpected ways motherhood has shaped her media instincts, why her daughter Cameron is her greatest inspiration, and how her best day of the year is when they visit “mommy’s toy
company”— at least according to Cameron! Watch the full conversation in the video above!
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