• by Laurie Sullivan , August 26, 2025

The advertising industry has entered the agentic AI era many executives believe will reduce product purchases to one click and provide autonomous creative capabilities that rely on personalization within commerce media networks (CMNs).

Jivox, a data-driven platform that provides personalized digital advertising and marketing experiences, has introduced an AI product powering commerce media ads that the company says can be created and launched within five minutes.

It works with agentic shopping agents such as Perplexity’s Buy with Pro Shopping Agent that connect shoppers to retail platforms.

DaVinci Commerce will allow for future integrations with individual retail-specific shopping agents as they become available.

The agentic shopping ads use AI to generate and personalize a user’s prompts in the large language model (LLM) to guide it to the ideal colors, sizes, and availability in real-time before it suggests products for purchase. 

Diaz Nesamoney, Jivox founder and CEO, describes the experience as reducing many clicks to one personalized, intuitive conversation.

“Perplexity has the most advanced capabilities today,” he says. “Our platform also works with Amazon ads, but the last time I tried Rufus it didn’t fully support the agent purchase. Maybe if I try two weeks from now it will close the loop.”

Consumers see an ad on the internet that has a call for action such as “buy for me” or “I want to learn more.”

One click on the ad takes the user into Perplexity, which generates a personalized prompt. Depending on the user, it starts a series of questions and conversations with the AI agent.

DaVinci Commerce, which generates the creative through an agent using AI to match a specific specification, ensures that a prompt gets seeded in the LLM to direct the user.

“The ad will serve up anywhere across the web, depending on any proprietary format,” Nesamoney says. “In this case it redirects the user to Perplexity or, in the future, other LLMs.”

Amazon Rufus and Walmart Sparky are likely to be next on the list for Jivox to integrate the technology, he adds. The agent creates the prompt that finds the product.

Jivox plans to add reporting and analytics to its product roadmap. Today is can identify a consumer click and prompt that was used.

The company is working on connecting APIs to the purchase so the brand knowns how consumers arrived at the retailer’s platform and made the purchase.