• by Laurie Sullivan , October 3, 2025

Spotify has expanded access to its programmatic ad inventory through new partnerships with Amazon DSP and Yahoo DSP across its buying channels Spotify Ad Exchange and Spotify Ads Manager.

It's the first time that advertisers using Amazon DSP or Yahoo DSP can buy Spotify’s audio and video inventory through the demand-side platforms, company representatives announced.

This partnership combines Amazon’s trillions of shopping, streaming, and browsing signals with Spotify’s global audience of 696 million monthly users, enabling advertisers to reach audiences in the moment while providing access to full-funnel measurement and attribution.

It also lets advertisers access Spotify’s inventory through Yahoo DSP via a new direct integration.

With the Spotify Ad Exchange, some advertisers that were early beta testers of the platform have seen conversion rates improve by nearly 70% and cost per action drop by almost 90%, according to Yahoo data from July to September 2025.

Advertisers working with Yahoo can now run audio alongside video, display, and connected TV (CTV) from one platform, with identity targeting powered by Yahoo ConnectID. It’s built on "232 million logged-in U.S. users," according to a recent blog post by Yahoo. 

Starting in 2026, podcast publishers on Megaphone, an enterprise-level podcast and advertising platform owned by Spotify, can book non-guaranteed private marketplace deals with advertisers through the Spotify Ad Exchange.

Available markets include U.S., U.K., Germany, France, Italy, Spain, Brazil, Canada, and Mexico.

Podcasting has resurfaced as a means for brands to reach consumers through advertising. AMA -- which was formerly known as A Million Ads, which focuses on dynamic creative and personalization for digital audio advertising, earlier this week launched a contextual ad-stack enterprise platform designed to personalize audio advertising in the moment.

The suite of services in the platform, called “Location AI,” combines dynamic creative capabilities built for the next generation of audio marketers.

AMA for companies like Spotify produces the audio ads, and optimizes the creative for every impression. The audio ads appear on Pandora, SoundCloud, and other audio apps for brands such as Walmart, which also could be a publisher.  

Location AI adapts brand messages in real-time, creating the audio based on the location of the listener.