- Does Natalie Monbiot Dream Of Electric Sheep?
RTBlog, Joe Mandese - Monday, August 17, 2020
After more than a decade navigating the future on Madison Avenue, t ...
- Horowitz Finds Advertising In Multicultural Media Has A Strong Influence On Brand Selection
Research Intelligencer, Joe Mandese - Wednesday, August 12, 2020
The ad industry often debates whether it is better to reach multicultur ...
- Nielsen 'Work-From-Home Edition' Finds Pre-/Post-Covid Employee Differences
Research Intelligencer, Joe Mandese - Thursday, August 13, 2020
Leveraging its "observational panel" in combination with a custom Scarborough survey th ...
- Burger King Makes The Mask The Medium, And The Message
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
Consumers who place orders in advance via Burger King Belgium's "Safe Orde ...
- MRC Scrubs Audit Of YouTube 3rd-Party Processors, Opens New Audit Of Google 1st-Party Process
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
The MRC has scuttled the second phase of an audit of Google ...
- Local U.S. Ad Estimates Continue To Contract, Now Down 6% From 2019
Research Intelligencer, Joe Mandese - Wednesday, August 12, 2020
Despite being a banner year in terms of political ad spending, t ...
- OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
The COVID-19 pandemic has been a "perfect storm" that has accelerated adopti ...
- GroupM Shops Bust Teenage Wasteland Myth, They're 'A New Breed Of Super-Savvy Consumers'
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
Contrary to the overused Madison Avenue trope that contemporary teens are laz ...
- In Joe We Trust: The Other Guy, Not So Much
Red, White & Blog, Joe Mandese - Wednesday, August 12, 2020
Three months after benchmarking the trust Americans imbue in Joe Biden's presidenti ...
- GroupM Shops Profile Modern Teens, Finds Nothing The Matter With Them Today
Research Intelligencer, Joe Mandese - Tuesday, August 11, 2020
There are some surprising -- and not-so-surprising -- things uncovered about contempora ...
- TV News Networks Approach Parity As Trusted Brands
TV Watch, Joe Mandese - Tuesday, August 11, 2020
Two years into a unique tracking study measuring the role that viewer ...
- Awareness Of Brands Helping With Crisis Falls To Lowest Point Since Beginning Of Pandemic
MediaDailyNews, Joe Mandese - Monday, August 10, 2020
Following 14 waves of national consumer research, Mindshare's COVID-19 tracking study sho ...
- How The Pandemic Is Accelerating B2B Digital Ad Spending
Research Intelligencer, Joe Mandese - Monday, August 10, 2020
While the overall U.S. ad marketplace likely will experience it's worst recessi ...
- GroupM Finds China Outpacing U.S., Worldwide Ad Economies
Research Intelligencer, Joe Mandese - Monday, August 10, 2020
Just as China is expanding its share of the global economy ...
- President's Digital Trade War With China Could Take Billions More Out Of The U.S. Ad Market
RTBlog, Joe Mandese - Monday, August 10, 2020
A year ago, the White House's escalation of a trade war wi ...
- The 'Real Money' Behind Pirate IPTV Services: $1 Billion+
MediaDailyNews, Joe Mandese - Friday, August 7, 2020
According to a study released Thursday by the Digital Citizens Alliance a ...
- Report Finds Pirate IPTV Market Tops $1 Billion In The U.S.
Research Intelligencer, Joe Mandese - Friday, August 7, 2020
According to a study released Thursday by the Digital Citizens Alliance a ...
- When Someone Shows You Who They Are, Believe Them The First Time: #IIWII
Red, White & Blog, Joe Mandese - Thursday, August 6, 2020
With less than 89 days until America gets to answer that questio ...
- 'New Nielsen' Unlocks Marginal Value: Mostly From 'Connect' Not 'Media'
Research Intelligencer, Joe Mandese - Thursday, August 6, 2020
In the history of advertising and media industry financial asset dealings, f ...
- How Travel Ad Spending Correlates With COVID-19 Cases
Research Intelligencer, Joe Mandese - Thursday, August 6, 2020
It may not be surprising by now that travel industry ad spendi ...
- Publicis' Tom Goodwin, Opponent Of Cancel Culture, Falls Victim To It
MediaDailyNews, Joe Mandese - Wednesday, August 5, 2020
Tom Goodwin, who rose fast as an ad industry media futurist bas ...
- U.S. Podcast Advertising To Top $1 Billion Next Year
MediaDailyNews, Joe Mandese - Tuesday, August 4, 2020
The U.S. podcast advertising marketplace is on pace to top $1 billi ...
- U.S. Ad Economy Outpaces GDP During Q2 And First Half
MediaDailyNews, Joe Mandese - Friday, July 31, 2020
The U.S. Bureau of Economic Analysis reported that the U.S. ad econo ...
- Top Reasons For In-Housing Programmatic Vary By Market
Research Intelligencer, Joe Mandese - Monday, August 3, 2020
Sixty-nine percent of marketers have moved their programmatic media-buying all or part ...
- How In-House Became The Norm For Programmatic Media-Buying
RTBlog, Joe Mandese - Monday, August 3, 2020
When it comes to the fastest-growing segment of media-buying -- programmatic ...
- IPG's 'Floor 9' Podcast: A Primer On The Burgeoning Metaverse (Proto-Verses, Too!)
MediaDailyNews, Joe Mandese - Friday, July 31, 2020
In this week's episode of IPG Media Lab's "Floor 9" podcast, t ...
- Mindshare Leads Media Agencies In First-Half Growth, Holding Cos. Drop As Much As 23%
Research Intelligencer, Joe Mandese - Friday, July 31, 2020
GroupM's Mindshare unit had the best first half of 2020, increasing i ...
- 'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings
MediaDailyNews, Joe Mandese - Thursday, July 30, 2020
"Advertising" and "marketing," and especially their use of "data," "targeting," and t ...
- It's The Stupidity, Stupid
Red, White & Blog, Joe Mandese - Thursday, July 30, 2020
The biggest factor influencing the outcome of elections is stupidity, not t ...
- Racial Injustice Protests Score High Nielsen Ratings
MediaDailyNews, Joe Mandese - Wednesday, July 29, 2020
A multitude of consumer research has already established that a majority ...