- Big 3 Agency Consensus: U.S., World Ad Economies Receding At 6.3% And 9.4%
MediaDailyNews, Joe Mandese - Tuesday, July 28, 2020
The U.S. and world ad economies will contract 6.3% and 9.4%, respectivel ...
- Study Finds Parents Alarmed By Ads Their Kids See On YouTube
MediaDailyNews, Joe Mandese - Tuesday, July 28, 2020
More than two-thirds of American parents say they are concerned about t ...
- Parenting Paradox: Americans Alarmed About Kids' Screen Time, But Providing Them Smartphones At Young Ages
Research Intelligencer, Joe Mandese - Tuesday, July 28, 2020
American parents are facing a paradox when it comes to the amou ...
- UM Taps Garcia As First Chief Privacy Officer
MediaDailyNews, Joe Mandese - Monday, July 27, 2020
IPG Mediabrands UM unit has named Arielle Garcia its first Chief Priva ...
- Ad Recession Begins To Moderate In June, Still Marks Fourth Consecutive Monthly Decline
MediaDailyNews, Joe Mandese - Monday, July 27, 2020
After plummeting 31% in May, the U.S. ad market showed signs ...
- Ad Industry 2020 Consensus Revised Down 6.1% On Zenith Update
Research Intelligencer, Joe Mandese - Monday, July 27, 2020
The world's ad economy will decline more than 6%, while the U. ...
- Suppose They Gave A Boycott And Nobody From The Long Tail Came?
RTBlog, Joe Mandese - Monday, July 27, 2020
Don't be shocked to see Facebook's advertising results expand, not contract, wh ...
- Analysts Upgrade Agency Outlook, Caution Industry Remains In Transition, 'At Best'
MediaDailyNews, Joe Mandese - Friday, July 24, 2020
Big agency stocks continue trading below pre-COVID-19 levels, but at least o ...
- It's The Pandemic, Stupid
Red, White & Blog, Joe Mandese - Thursday, July 23, 2020
If you want to understand why the White House resumed its COVID- ...
- Fox Adds 'Virtual Fans' To MLB Telecasts. Will It Boost Real Ratings?
MediaDailyNews, Joe Mandese - Thursday, July 23, 2020
Major league sports have long had "virtual" billboards, signage and other for ...
- Dozens Of Agencies, Media, Others Qualify For Initial ANA Diversity Supply Chain List
MediaDailyNews, Joe Mandese - Thursday, July 23, 2020
Dozens of agencies, media companies, researchers and technology companies have met t ...
- Marketers Ask For Programmatic Log Files, OpenX Fulfills Their Request
MediaDailyNews, Joe Mandese - Thursday, July 23, 2020
As part of an effort to make programmatic media buys even mo ...
- After 13 Waves, Mindshare Finds Pandemic Media Paradoxes Abound
MediaDailyNews, Joe Mandese - Wednesday, July 22, 2020
Months into the COVID-19 pandemic a surprising media paradox has manifested, accordi ...
- MRC Begins Tackling Issues Related To Server-Side Ad Insertion Used In OTT, Digital Video
MediaDailyNews, Joe Mandese - Wednesday, July 22, 2020
As digital ad technologies continue to evolve new and unintended consequences emerg ...
- First Wave Of Data Released On 'First Wave' Of Pandemic Ad Spending: Anglo Markets Fall 28%
MediaDailyNews, Joe Mandese - Monday, July 20, 2020
Ad spending plummeted 28% across the major Anglo media markets -- t ...
- Experiential Marketing -- Especially Live Consumer Events -- Take $13 Billion Hit In 2020
MediaDailyNews, Joe Mandese - Tuesday, July 21, 2020
In a world where many forms of human experiences have shifted fr ...
- International Marketers Plan More Remote, Less Office Work
Research Intelligencer, Joe Mandese - Tuesday, July 21, 2020
Only 15.2% of international marketers expect to return to regular office workda ...
- Some Unexpected Media Indicators, Including A Lagging One, For Returning To Normal
RTBlog, Joe Mandese - Monday, July 20, 2020
Some of the most interesting -- and sometimes surprising -- insights charti ...
- Mindshare Launches Black 'Inclusion PMP,' Intends To Overcome Programmatic Bias
MediaDailyNews, Joe Mandese - Thursday, July 16, 2020
Just weeks after parent GroupM launched a multicultural marketplace, its Mindshare un ...
- Campaign 2020's 80/20 Rule: Broadcast Vs. Cable TV Ad Spending
Research Intelligencer, Joe Mandese - Friday, July 17, 2020
Political ad spending is proving to be a boom for broadcasters, taki ...
- Persons Using TV Fall Below Pre-Pandemic Levels
Research Intelligencer, Joe Mandese - Friday, July 17, 2020
The pandemic gods giveth, and they taketh away. That seems to ...
- Horizon Finds American Awareness, Support Growing For #StopHateForProfit
MediaDailyNews, Joe Mandese - Thursday, July 16, 2020
Nearly a month into a grassroots campaign encouraging brand marketers to boyco ...
- The Presidency Of Selling: 2016-20
Red, White & Blog, Joe Mandese - Thursday, July 16, 2020
The current presidency began with crass commercialization of those inside the Whi ...
- 'Sales' Is The Top KPI For Media Companies, Both Big And Small
Research Intelligencer, Joe Mandese - Thursday, July 16, 2020
Research, isights and analytics continue to be a vital function inside mo ...
- Horizon Finds Americans Aware Of Facebook As Ad Boycott Target
Research Intelligencer, Joe Mandese - Thursday, July 16, 2020
A significant number of Americans who have heard about campaigns by bra ...
- GWI Expands Multicultural Reach With Publicis Media, Adds Gender ID, 'Flexitarianism,' Other Segments
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2020
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to surv ...
- ANA Study Finds Content Marketing Growing, Shifting From In-House To External Shops
Research Intelligencer, Joe Mandese - Wednesday, July 15, 2020
While the role of advertising agencies remains in question for various for ...
- The Six Tribes Of COVID-19, A New Consumer Segmentation Schema
Research Intelligencer, Joe Mandese - Wednesday, July 15, 2020
Six substantive waves of multinational consumer research studies into the COVID-19 pandemi ...
- Average Media Planning Time Falls By 45%, Pre-/-Post Pandemic
MediaDailyNews, Joe Mandese - Tuesday, July 14, 2020
In what could be an anathema for the 2020-21 upfront and oth ...
- Rate Of Ad Budget Erosion Begins Moderating, Signals Path To Recovery
Research Intelligencer, Joe Mandese - Tuesday, July 14, 2020
Although most ad execs expect their budgets to decline for the foreseeab ...