Marketing Daily Editions for April 2007
Marketing Daily - Monday, April 16, 2007
Kraft's First CMO Resigns After Seven Months On The Job
Clorox Revamps Armor All On Anniversary
Nissan Moves To Create Corporate Citizenship Programs
'Got Milk?' Goes For The Glass In New Ads, Promo
Among The Green Elitists, Can Mass Marketers Ever Win?
Riding Sales Wave, McDonald's Intros New Premium Salad
Bridgestone/Firestone Launches Ads Targeting Different Groups
P&G To Sponsor Casting Call For Beauty Competition
Marketing Daily - Friday, April 13, 2007
Goya Opens Concession At Yankee Stadium In Sponsorship
Lexus Reaches Out To Gamers Via Atari's 'Test Drive Unlimited'
LaCrosse Footwear Launches Sweepstakes
Survey: Most Americans Remain Unaffected By Pet Food Recall
Martha Stewart Living Launches New Site
After Strong March Gains, Retailers Fret About April
Credit Card Holders Prefer Airline Miles to Rewards
Piper Jaffray Finds Lauder's MAC No. 1 Among Teens
Lawn Mower Cub Cadet Launching First National Campaign
Vonage Chairman Resigns; Company Slashes Marketing Budget
Marketing Daily - Thursday, April 12, 2007
Target Hops To: Sales Up 12% In March
Disney Expands Electronics With Themes Taken From Movies
Beech-Nut To Debut Baby Food Based On Time Of Day
Gillette Sponsors Reality Race Show With Celeb Drivers
FDA Orders Redux To Quit Marketing Cocaine
KFC Airs Ringtone Ad Aimed At Those Who Can Hear It
HBO Brands Self On Wristbands
'Consumer Reports' Finds Some High-End Brands Less Reliable
Bridgestone Offers Education As Way To Introduce Its Tires
Kajeet, Nickelodeon In Cross-Promotion Aimed At Tweens
Del Monte Launches 'Family Togetherness' Web Site
Marketing Daily - Wednesday, April 11, 2007
Sweet Success Names Shuman SVP/Sales And Marketing
Mercedes Banking On Market For Its Small Smart Car
Kids' Artwork To Appear On Heinz Ketchup Packets
A-B Launches Market-Specific, MLB-Related Campaign
On Auto Marketing And Meteorology
Study Reveals TV Pharma Ads Are Not As Effective As Print
Papi Wants A New Pair Of Shoes: Reebok Toasts Ortiz
Denny's Runs Promos Just For College Kids
Calif. Milk Board Launches New Iteration Of 'Got Milk?'
Imus, Rutgers Imbroglio Highlights University Brand Importance
Marketing Daily - Tuesday, April 10, 2007
AutoNation Points Customers To Greener, Fuel-Efficient Cars
Microsoft Targets Businesses With Humorous, Geeky Ads
XM Lets Users Send Message Voiced By MLB 'Call Stars'
A Hole In One For ... Iowa?
Dash Navigation Recruiting Heavy Commuters For Test
Bank Of America Absorbs U.S. Trust, Rebrands Entity
Target Taps Patrick Robinson As Its Latest GO Designer
American Airlines Looks To The Ladies For Revenue Growth
Coke United Setting Up Contact-Free Vending Machines
Ace Hardware Launches New National Campaign
Stride-Rite's Sperry Top-Siders Reach Young And Old
Marketing Daily - Monday, April 9, 2007
Checkers Drive-In Restaurants Taps Snyder For EVP/CMO
Toyota In Talks To Launch Scion-Branded TV Show
Gap Gets New Designers To Rethink Its White Shirt
Chase Set to Glow in New Tri-State Campaign
Coors Shifts Strategy Toward Multicultural Marketing
Under Armour Puts On A Pink Face
Vintner Targets Hog Riders With V-Twin Zin
Three Dog Bakery Out, Just In Time, With New Pet Treats
Wal-Mart Promotes Two Executives
Theme Parks, Attractions Strive To Be The -Est
Marketing Daily - Friday, April 6, 2007
Pharmavite To Break Campaign For SOYJOY Bars
Fruitflow Deal Promises Unilever's Latest Heart Health 'Weapon'
Hyundai Looking To Build More Confident Brand
Land O'Lakes Wins Butter Ruling Against Smart Balance
Americans And Diet: We're Too Busy To Walk The Walk
General Mills Launches Innovation Network To Develop Products
Audi Looks To Align Brand, Product In New Campaign
IRI Identifies Top 30 Table Wine Brand Performers
Report: Workers Shun Consumer-Driven Health care Plans
Marketing Daily - Thursday, April 5, 2007
Gather.Com Names Semifinalists In Writing Contest
Quiznos Delivers PR Hero After Coyote Invades Chicago Store
Hershey Raises Candy Prices By 4 To 5%
Automakers Put Emphasis On Fuel Efficiency, Emissions
Greenpeace Ranks Apple At Bottom Of Barrel On Green Policies
Johnson & Johnson Tries Online Damage Prevention
Pepsi To Let One Consumer Design 500 Million Cans
Best Buy Does Well By Flat-Panel TV; Not So Circuit City
Nissan Unveils New Infinitis And a Nismo At Auto Show
AT&T Woos Customers With Free HD Offers
Marketing Daily - Wednesday, April 4, 2007
General Mills Puts NCAA Gators On Wheaties Boxes
Carosella Leaves ConAgra Marketing For Dean Foods
March Sales Find Ford, Chrysler Sales Down, Crossovers Selling Strong
Surviving Press Days At The Auto Show
Consumers Dis Xbox Elite But Purchase Intent Still Strong
Suzuki Launches New Ad Pods For U.S. Audience
Slowing Celeb Fragrance Sales Push Makers in New Directions
Starbucks Adds 'Dulce de Leche' To Product Lineup
Zillow Adds Localized Make-Your-Own Ad Capability
Bravo! To Introduce Slammers Sport Milk This Summer
Up With Peeps: Can A Cult Candy Become An Art Form?
Marketing Daily - Tuesday, April 3, 2007
Quacking Duck Takes On Na-a-ing Goat In New Aflac Ad
Mercedes Names Slagter VP/Sales
Mercury, Bucking Trend, Reaches To Young For Mariner
Elizabeth Taylor's Passion Twins With NBC's 'Passions'
New Microsoft Office Campaign Tries Only To Pique Interest
To Drive Usage, MasterCard Tests Mobile Service
'USA Today' Promotes Lavington To SVP/Marketing
Red Wine Sales Outpace White On News Of Health Benefits
EMI, Apple Announce Breakthrough Downloading Agreement
7-Eleven Goes Around The World For 'Spider-Man 3' Promo
Kimberly-Clark Shaking Up Marketing Department
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