Marketing Daily Editions for April 2007
- Marketing Daily - Monday, April 16, 2007
- Kraft's First CMO Resigns After Seven Months On The Job
- Clorox Revamps Armor All On Anniversary
- Nissan Moves To Create Corporate Citizenship Programs
- 'Got Milk?' Goes For The Glass In New Ads, Promo
- Among The Green Elitists, Can Mass Marketers Ever Win?
- Riding Sales Wave, McDonald's Intros New Premium Salad
- Bridgestone/Firestone Launches Ads Targeting Different Groups
- P&G To Sponsor Casting Call For Beauty Competition
- Marketing Daily - Friday, April 13, 2007
- Goya Opens Concession At Yankee Stadium In Sponsorship
- Lexus Reaches Out To Gamers Via Atari's 'Test Drive Unlimited'
- LaCrosse Footwear Launches Sweepstakes
- Survey: Most Americans Remain Unaffected By Pet Food Recall
- Martha Stewart Living Launches New Site
- After Strong March Gains, Retailers Fret About April
- Credit Card Holders Prefer Airline Miles to Rewards
- Piper Jaffray Finds Lauder's MAC No. 1 Among Teens
- Lawn Mower Cub Cadet Launching First National Campaign
- Vonage Chairman Resigns; Company Slashes Marketing Budget
- Marketing Daily - Thursday, April 12, 2007
- Target Hops To: Sales Up 12% In March
- Disney Expands Electronics With Themes Taken From Movies
- Beech-Nut To Debut Baby Food Based On Time Of Day
- Gillette Sponsors Reality Race Show With Celeb Drivers
- FDA Orders Redux To Quit Marketing Cocaine
- KFC Airs Ringtone Ad Aimed At Those Who Can Hear It
- HBO Brands Self On Wristbands
- 'Consumer Reports' Finds Some High-End Brands Less Reliable
- Correction
- Bridgestone Offers Education As Way To Introduce Its Tires
- Kajeet, Nickelodeon In Cross-Promotion Aimed At Tweens
- Del Monte Launches 'Family Togetherness' Web Site
- Marketing Daily - Wednesday, April 11, 2007
- Sweet Success Names Shuman SVP/Sales And Marketing
- Mercedes Banking On Market For Its Small Smart Car
- Kids' Artwork To Appear On Heinz Ketchup Packets
- A-B Launches Market-Specific, MLB-Related Campaign
- On Auto Marketing And Meteorology
- Study Reveals TV Pharma Ads Are Not As Effective As Print
- Papi Wants A New Pair Of Shoes: Reebok Toasts Ortiz
- Denny's Runs Promos Just For College Kids
- Calif. Milk Board Launches New Iteration Of 'Got Milk?'
- Imus, Rutgers Imbroglio Highlights University Brand Importance
- Marketing Daily - Tuesday, April 10, 2007
- AutoNation Points Customers To Greener, Fuel-Efficient Cars
- Microsoft Targets Businesses With Humorous, Geeky Ads
- XM Lets Users Send Message Voiced By MLB 'Call Stars'
- A Hole In One For ... Iowa?
- Dash Navigation Recruiting Heavy Commuters For Test
- Bank Of America Absorbs U.S. Trust, Rebrands Entity
- Target Taps Patrick Robinson As Its Latest GO Designer
- American Airlines Looks To The Ladies For Revenue Growth
- Coke United Setting Up Contact-Free Vending Machines
- Ace Hardware Launches New National Campaign
- Stride-Rite's Sperry Top-Siders Reach Young And Old
- Marketing Daily - Monday, April 9, 2007
- Checkers Drive-In Restaurants Taps Snyder For EVP/CMO
- Toyota In Talks To Launch Scion-Branded TV Show
- Gap Gets New Designers To Rethink Its White Shirt
- Chase Set to Glow in New Tri-State Campaign
- Coors Shifts Strategy Toward Multicultural Marketing
- Under Armour Puts On A Pink Face
- Vintner Targets Hog Riders With V-Twin Zin
- Three Dog Bakery Out, Just In Time, With New Pet Treats
- Wal-Mart Promotes Two Executives
- Theme Parks, Attractions Strive To Be The -Est
- Marketing Daily - Friday, April 6, 2007
- Pharmavite To Break Campaign For SOYJOY Bars
- Fruitflow Deal Promises Unilever's Latest Heart Health 'Weapon'
- Hyundai Looking To Build More Confident Brand
- Land O'Lakes Wins Butter Ruling Against Smart Balance
- Americans And Diet: We're Too Busy To Walk The Walk
- General Mills Launches Innovation Network To Develop Products
- Audi Looks To Align Brand, Product In New Campaign
- IRI Identifies Top 30 Table Wine Brand Performers
- Report: Workers Shun Consumer-Driven Health care Plans
- Marketing Daily - Thursday, April 5, 2007
- Gather.Com Names Semifinalists In Writing Contest
- Quiznos Delivers PR Hero After Coyote Invades Chicago Store
- Hershey Raises Candy Prices By 4 To 5%
- Automakers Put Emphasis On Fuel Efficiency, Emissions
- Greenpeace Ranks Apple At Bottom Of Barrel On Green Policies
- Johnson & Johnson Tries Online Damage Prevention
- Pepsi To Let One Consumer Design 500 Million Cans
- Best Buy Does Well By Flat-Panel TV; Not So Circuit City
- Nissan Unveils New Infinitis And a Nismo At Auto Show
- AT&T Woos Customers With Free HD Offers
- Marketing Daily - Wednesday, April 4, 2007
- General Mills Puts NCAA Gators On Wheaties Boxes
- Carosella Leaves ConAgra Marketing For Dean Foods
- March Sales Find Ford, Chrysler Sales Down, Crossovers Selling Strong
- Surviving Press Days At The Auto Show
- Consumers Dis Xbox Elite But Purchase Intent Still Strong
- Suzuki Launches New Ad Pods For U.S. Audience
- Slowing Celeb Fragrance Sales Push Makers in New Directions
- Starbucks Adds 'Dulce de Leche' To Product Lineup
- Zillow Adds Localized Make-Your-Own Ad Capability
- Bravo! To Introduce Slammers Sport Milk This Summer
- Up With Peeps: Can A Cult Candy Become An Art Form?
- Marketing Daily - Tuesday, April 3, 2007
- Quacking Duck Takes On Na-a-ing Goat In New Aflac Ad
- Mercedes Names Slagter VP/Sales
- Mercury, Bucking Trend, Reaches To Young For Mariner
- Elizabeth Taylor's Passion Twins With NBC's 'Passions'
- New Microsoft Office Campaign Tries Only To Pique Interest
- To Drive Usage, MasterCard Tests Mobile Service
- 'USA Today' Promotes Lavington To SVP/Marketing
- Red Wine Sales Outpace White On News Of Health Benefits
- EMI, Apple Announce Breakthrough Downloading Agreement
- 7-Eleven Goes Around The World For 'Spider-Man 3' Promo
- Kimberly-Clark Shaking Up Marketing Department
