Bravo! To Introduce Slammers Sport Milk This Summer

April 4, 2007

Bravo! Brands Inc., a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, announced today that it will expand milk into two new categories by entering the large and fast-growing sports and energy drink markets with milk-based products.

The company will introduce Slammers Sport Milk, the first milk-based sports drink, during summer 2007. It will have the same re-hydration capabilities as the leading sports drinks, Bravo! said, adding that the produce "will allow cells to rebuild themselves by increasing the absorption of the protein naturally found in milk. In addition, the product contains CoQ-10 and a vitamin B complex to provide fast and long lasting energy."

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