Marketing Daily Editions for December 2007
Marketing Daily - Friday, Dec. 14, 2007
Dealerships Increasing Sophistication In The Digital World
Ford Vehicle To Star In Series Remake
Burger King To Open In Colombia
Wachovia, SunTrust Tops In Mortgage Customer Satisfaction
Study: To Online Shoppers, Price Is Everything
'U.S. News' Site Ranks Vehicles, Has Kind Words For GM
Narrative Branding Fixes Company In Consumer's Mind
Heelys, BP Incorporate Free Media In Marketing Mix
Marketing Daily - Thursday, Dec. 13, 2007
Car, Truck Of The Year Lists Narrow
Bands Compete In Mountain Dew Effort
Carl's Jr. Intros Breakfast Burrito
Webster Bank To Brand Walgreen's ATMs In Southern New England
Bank Of America Launches Spanish Service
Effies To Include 'Green Award'
Six Months With Millions Of Moms
EarthLink Debuts Symantec Promo As Part Of Vendor Pact
Ask Not For Whom The Internet Buzzes; It Buzzes For Diesel
Study: Marketers May Be Banking Too Heavily On New Products
Gillette Revs Up Next Phase Of Champions Program
Quiznos Serves Up Hot Loyalty-Building Programs
Marketing Daily - Wednesday, Dec. 12, 2007
Hyundai Taps Perry For Marketing Communications
Ford To Launch Widgets For Sync On AOL
Johnnie Walker Offers Free Engraving
Pepsi Bottling Buys N.Y. Bottler
Hershey Shores Up Executive Team
Dunkin' Donuts Hitches Rides With Hess, Sara Lee
White Goods So Reliable, Study Finds Warranties Useless
Marketers Should Consider Emotional Quality Of TV Shows
AT&T Moves To Upgrade Dial-Up Customers To Broadband
Nielsen Finds Obama, Romney On Top In Ads
Marketing Daily - Tuesday, Dec. 11, 2007
Fenway Sports Group To Buy Salem Avalanche
Pepsi, Strauss Venture Proffers Healthier Snacks
Hammond Rejoins 'Variety' As CMO
Coca-Cola To Sponsor World Expo 2010 In China
Goodyear Forms New Business Unit
Chrysler Losing Two In Communications
'Marketing Daily' Announces 'Marketers Of The Year'
Store Sites Gain In Customer Respect Index
Wendy's Seeks Replacement For CMO Who's Exiting
Deal Gives Kodak Branding On PGA Tour For Six Years
Presidential Campaigns Reach Out, Touch 80% Of Iowans
Marketing Daily - Monday, Dec. 10, 2007
Ford Backs Proposed Fuel-Economy Standards
Coca-Cola Expands Nascar Deal To 'Non-Alcoholic Bevs'
John Crowe Joins Kia As VP/Service
Audi's Super Bowl Ad To Intro 'New Era In Luxury'
CES Marketing Tools To Connect Exhibitors, Industry Gurus
Keds Is Kicking Off Its New Spring Campaign
ShopNBC Leverages Its Video To Take It From TV To Net
Elations Launching 'Best Drink In The Joint' Nutri Bev
Marketing Daily - Friday, Dec. 7, 2007
Consultancy Says Toyota Best Customer Retainer
Hasbro Hires Licht For Global Marketing Partnerships
Dell, Best Buy In Deal To Sell Computers
Delta Sponsors 'City Navigaytour'
November Sales: Up For The Rich, Not So Rosy For The Rest
Fast-Food Giants Celebrate Anniversaries Of Iconic Products
Hertz, Nickelodeon Launching Video Travel Device
World Wrestling Marks 15 Years Of 'RAW' With CD, DVD
American Express Rewards Gift Card Buyers With Gadgets
Marketing Daily - Thursday, Dec. 6, 2007
AMA To Hold Boot Camp In Dallas
Jones Soda CEO To Step Down
CCFC Blasts McDonald's For Report Card Advertising
Neiman Marcus Sales Strong In November, Quarter
Report: Shoppers Losing Their Appetite For High-End Toys
Daimler Pitches Smart Brand, Although It's Nearly Sold Out
California Utility Shines Light On Solar-Powered Billboard
Gift Card Spend To Top $50B By '12, Research Finds
Toyota Early Backer Of Proposed CAFE Legislation
Marketing Daily - Wednesday, Dec. 5, 2007
Smooth Sailing For Smaller Cars, Crossovers
QVC Has Its Best Weekend Ever
Diamond To Intro Dark Chocolate Almonds
Fortune Brands Taps Board Member
Kraft's Tassimo To Sell Starbucks In Pods
P&G Ad Pays Tribute To Actor Who Played Mr. Whipple
Sony, Warner Ink Gaia Online Deals For Movies
High-End Marketers Push Higher Men's Jewelry Sales
American Eagle Launching Another Ventimiglia Venture
EdVenture, Transit Agency Look To College Kids For Ideas
State Attorneys Sue RJ Reynolds Over Print Ads
Marketing Daily - Tuesday, Dec. 4, 2007
Cinema Ad Council Elects President
Senators Urge FDA To Test Lipstick For Lead
Burger King Launches 'NFL Challenge'
MasterCard Travel Card Hopes To Replace Cheques, Cash
A&P Rings Up Pathmark Purchase
Xerox, North America CMO Retires
The Five Simple Rules Of Green Marketing
Unilever Brings Video Messaging In-House With Flix
Study: America Suffering Customer-Service Meltdown
Dunkin' Brands Sells Togo's To Ex-Exec, Equity Firm
Marketing Daily - Monday, Dec. 3, 2007
Was AT&T CEO's Slip Of The Lip Really A Flip Tip?
Hershey Meltdown: Top Marketing Chief Resigns
Holiday Sales Of Clothing Expected To Remain Weak
2008: Eco-Marketing To Take Front And Center Stage
Mercedes To Roll Out Diesel Promotion In U.S.
KFC Leverages Holiday Stress In Meal Package, Online Contest
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