Delta Sponsors 'City Navigaytour'

  • December 7, 2007
Delta Airlines has signed on as national sponsor of the City Navigaytour, a travel guide written specifically for gay and lesbian tourists.

Altus Group, which owns CN, will launch guides in southeastern cities, including Miami and Ft. Lauderdale, Fla.

Per Philadelphia-based Altus - which cites Community Marketing, Inc. -- gays and lesbians represent one of the strongest travel demographics, spending more than $55.1 billion annually on tourism and having the highest per-capita spending in the United States at more than $42,000 per person.

Besides Philly, the guides are also available in Pittsburgh, Chicago, San Diego and New Orleans.

Delta Air Lines has long been official sponsor of many of the nation's PRIDE festivals and offers for the GLBT community.

--Karl Greenberg



Next story loading loading..