Marketing Daily Editions for January 2008
Marketing Daily - Thursday, Jan. 17, 2008
Virgin Mobile Taps Stohrer For CMO
Mars Injects Java Into Twix
For Chinese Olympic Audience, Coke Is It
Chrysler, Nissan Ink Deal For South America
Wrigley Taps Interbrand For Packaging Graphics
Fenway Sports Group Adds Japan Trip
Brand Extension Needs To Fit Product, Service Mission
Apple Brings TV Marketing Into Focus
Quality Of Brand Awareness On Super Bowl Is Winning Key
L.L. Bean Jumps To No. 1 In Customer Love
Infiniti Kiosk To Enter New Dimension On Design Tour
Marketing Daily - Wednesday, Jan. 16, 2008
Wrigley CIO To Retire, Peterson To Succeed Him
Kroll To Head Worldwide Marketing For Warner Bros.
Liz Claiborne Names Mizrahi Creative Director
Aussie Wine To Debut In U.S. In January
Hyundai Looking For Brand-Boosting Halo In Genesis
CMOs Predict Marketing Spend Will Increase
With Microsoft, Firm Brings Interactivity To Retail
BMW Looks To Mini As It Launches New Series In U.S.
Gift Cards: 5% Growth Projected Through 2012
Marketers Brace For Fallout From Vytorin Report
Marketing Daily - Tuesday, Jan. 15, 2008
Kimberly-Clark, 'The View' Team For Sweepstakes
Wal-Mart Intros New Green Line From Clorox
They Were Mixing It Up At The Auto Show In Detroit
CKE, Coca-Cola Renew Beverage Pact
'New York' Magazine 3rd In Ad Pages For 2007
Caraco To Market OTC Antihistamine Drug
A-B Moves Chelada Product Coast To Coast Unveils New 'Negotiator' Ads
Pepsi Stuffs DRM-Free MP3 Giveaway In Super Bowl Ad
Trade Group Predicts Weaker Sales Through First Half
Audi Gears Up For Super Bowl Ad, Sedan Launches
Dunkin' Donuts, Milky Way Heat Up Hockey Games
Potential Remains For Exploitation Of Boomer Market
Marketing Daily - Monday, Jan. 14, 2008
General Motors Chair Talks Trash, Debuts New Hummer
Starbucks Promotes Davenport To SVP/Marketing
Burger King Backs Super Bowl Gospel Celebration Contest
Caribou Coffee Sales Up 5% In Quarter
Alltel Contest Seeks 'Chief Basketball Officer'
Best Buy Feels Declines In TV Demand
Abercrombie Readies Underwear Launch
Look For Mini Mac, IPhone Upgrades From Macworld
Wachovia Aims To Make Savings Accounts More Fun
Mercedes-Benz Unveils GLK, Outlines Marketing Support
Coke To Bow New Spot, Expand Can Design Contest
Marketing Daily - Friday, Jan. 11, 2008
Hair Club, Co-Brand Online Game
Panic At The Disco To Headline Honda Tour
Kia Motors Inks Multi-Year Partnership With NBA
HP Hood Intros Chocolate Champions IttiBitz
Diageo Adds To Its Category Lineup
Del Monte Intros New Fruit Products, Site
Face It: Emotion Should Be Measured, Harnessed, Says Consultant
Microsoft Faces Challenge Of Marketing All Of Xbox 360
A Pleased Mitsubishi Re-ups With Arena Football
It's Official: Consumers Are Sucking It In
Consumers Consider Sustainability In Choosing Brands
Marketing Daily - Thursday, Jan. 10, 2008
Target's Ulrich To Retire As CEO
General Motors To 'Drive' GOP Convention
At CES: Panasonic Targets Gamers With No-Lag Projector
Bolla Wines Marks Anniversary With Tour, Contest
Will Garmin Lose Its GPS Edge?
Life After Text-Messaging: Gen Y Loves Luxury Paper
P&G Invites Consumer Videos In Swiffer Cross-Promo
Mars' Pedigree Fetches Role In Tonight's 'Apprentice'
KPMG: Industry Is Past Rockiest Part Of Road
VF Corp. Raises Outlook, Is Bullish On Five-Year Plan
Marketing Daily - Wednesday, Jan. 9, 2008
Sony Enters GPS Navigation Market At CES
Pfizer Taps Susman For Communications
Tyson, Kemin To Develop Pet Food Flavors
DMA To Let Consumers Opt Out Online
Coca-Cola Backs USO, Heart Month
Freeman Is New CMO For Turner Broadcasting
Michael Jordan, Nike Unwrap Air Jordan XX3
Will McDonald's Drive Loyalty In Coffee Category?
P&G Ties New Dawn Campaign To Football Bowl Season
Bundling Strategies Driving Consumer Tech Growth in 2008
Sears Hopes Snapper Brand Will Bring More Green
K-C Launches Largest Non-Trad Effort For Cottonelle
Marketing Daily - Tuesday, Jan. 8, 2008
Starbucks Slows Ship, Begins Return To Safer Harbor
National Car, Northwest Team For Promo
P&G Sues To Protect Its Herbal Essences Brand
Ketel One Backs Bublé's U.S. Tour
Krispy Kreme CEO Replaced By Board Chair
HD DVD Fallout Could Create Marketing Nightmare
TD Banknorth Launches 'Good Cop' Credit Card
How Delightful Do We Find Cars? Let Them Count The Ways
Xerox Rebrand Animates Logo, First Time In 40 Years
Online Holiday Shopping Tally Down Slightly From Forecast
Marketing Daily - Monday, Jan. 7, 2008
New Chevy Malibu In Short Supply. That's Good. Wait, It's Bad
Smith Now Heads Tyson's Consumer Products Unit
Report: Claiborne To Shed Ellen Tracy Brand
Wendy's Reports Quarterly, Annual Sales
Candidate's N.H. Ad Focuses On Military Support
10 Easy Ways To Build A Breakthrough Direct Response Business
More Consumers Research Packaged Goods Online Before Purchase
Geico Teams With Zoos For Tours, Launches New Ads
Papa John's Kicks Off 'TEXTra' Promo For Football Season
Gen Y Seeks Service, Rewards From Financial Institutions
Marketing Daily - Friday, Jan. 4, 2008
Jones Soda Hires Ricci As COO
Groups Urge Soft-Drink Giants To Limit Marketing
Toyota Passes Ford In Drive To Become No. 2 In U.S.
Pharma Spends Much More On Marketing Than On R&D
Pfizer Appeals Lipitor Ruling
InfoSpace Taps Allenbaugh For CMO
Dell, Lenovo Introduce New Computers
Monroe Struts Its Stuff In Squirrelly New Campaign
Super Bowl: Nice And Cheesy Does It For Salesgenie
Samsung, Reactrix To Showcase Ad Platform At CES
General Motors Turns Its Attention To 'Next' New Thing
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