- Marketing Daily - Wednesday, April 2, 2008
- Correction: 2007 Ad Spend
- Trucks, SUVs Were A Drag On Sales In March
- 'Finger' Prank Announces Butterfinger Comedy Network
- Rob Kaplan Named SVP/Global Marketing At Sony/ATV Music
- Walgreens Offers Free Ink Cartridge Refills
- Office Depot Offers Loyalty Promotion
- Rite Aid Bows Exclusive Skin Care Line
- IndyCar Series, Coke In Sponsorship Deal
- Panera Intros Grilled Breakfast Sandwich
- Suit Claims Apple Misrepresented Monitor Size
- Top 10 Companies By '07 Ad Spend
- At CTIA: Awareness Campaign To Highlight Wireless Industry
- Still Struggling, Talbots Targets Bigger Women In New Plan
- A Chat With Finbarr O'Neill, Now At J.D. Power
- Wal-Mart Launches Biggest Green Assault Ever
- Marketing Daily - Tuesday, April 1, 2008
- Universal Music Supplies Hallmark With Songs
- Coors, Colorado Rockies Ink 10-Year Deal
- Stonyfield Organic Yogurt Is Recalled
- Bank Of America Launches 'You Know Baseball'
- CCFC Names Fred Rogers Integrity Award Winner
- Citi Taps Terri Dial To Head Global Consumer Strategy
- Pernod Ricard Wins Bid For Absolut Maker
- Discover Sells Goldfish To Barclays For $70M
- Popeyes Touts Its Bona Fides In Video Contest
- Nielsen Reports '07 Ad Spend Up 0.6% Overall*
- Miller Redesigns Iconic Miller Lite Packaging
- Reebok, Marvel Entertainment To Launch Sneakers
- Tesco's Halted March: Whistling Past The Graveyard?
- At CTIA: Mobile Users Searching For Local Consumption
- Salon Selectives Relaunches With National TV Campaign
- Yum Rebrands (snicker) Pizza Hut As (hee-hee) Pasta Hut
- Vytorin Study May Add Weight To Debate On DTC Advertising
- Marketing Daily - Monday, March 31, 2008
- Kodak CMO Makes Hay While 'Celebrity Appearance' Shines
- Industry Is On The Ropes After A One-Two Punch
- Getting Snug Around The Upper Middle?
- MLB Readies PSAs For Broadcast
- JCPenney Slashes Sales Estimates
- Cold Stone Creamery Teams With Jelly Belly
- Diamond Foods Adds Blechschmidt To Board
- Verizon Partners With Keith Urban For Tour
- P&G Extends Febreze To Pets
- Radio Ad Bureau Restructures Marketing Unit
- Unconventional Marketing Reaches Video-Game College Tour
- First National Quit Smoking Campaign Readies Launch
- Turning Credit Cards Into Loyalty Cards, Plus Real-Time Rewards
- Microsoft, Toyota Launch Campaigns On MyWaves
- Marketing Daily - Friday, March 28, 2008
- Walgreens To Sell Its Own Line Of Comfy Clothes
- Gillette Taps Tiger For 'Next Phenom' Contest
- Coke, Illycaffè Ink Joint Venture
- Winnebago Names Olson CEO, Chair Of The Board
- Payless Offers Dexter Branded Footwear Exclusively
- Wal-Mart, Kroger Winning The Grocery Price War
- Pepsi Bottling Group Names John Compton To Board
- P&G Seeks Best Marriage Proposal Story
- Amway Taking Back Its Name In Multimillion-Dollar Campaign
- AT&T Gets Its Music Groove On With Napster Mobile
- Pontiac Ties NCAA Backing To New-Vehicle Launch, A First
- Yes, More Men Are Cooking ... And Everybody's Grilling
- Marketing Daily - Thursday, March 27, 2008
- Flava Flav Is Voice of Dr Pepper In New TV Spot
- Netflix Apologizes For Mail Glitch, Offers Discounts
- Wouldn't You Like To Hear The Album, Too?
- Subaru To Again Sponsor Philly Festival
- American Airlines Is Official Soccer Sponsor
- Eos Offers IPods For Round-Trip Bookings
- Carlos Santana Appears In Macy's Campaign Ad
- Tanning Group Assails Criticism In Ads
- Revlon Signs Elle Macpherson
- Kutcher Signs With Nikon CoolPix Cameras
- Boat Business Braces For Even Stormier Seas
- With Sales, Ford Now Able To Focus On Core Brands
- New National Maidenform Campaign 'Feels Right'
- MetLife's New Online Video Explains Concept Of Risk-Pooling
- True Religion Brand Puts $2M Into Awareness Campaign
- Marketing Daily - Wednesday, March 26, 2008
- Macy's Tries On Some Green: Is Apparel The Next Eco Oasis?
- P&G Buys Frederic Fekkai & Co.
- N.J. To Potential Tourists: 'You Have Arrived'
- Orkin Launches Richards Group Effort
- Dell Customers Can Offset Carbon Impact
- SoyJoy Extends Line To Include New Flavors
- Power Brands Intros Aqua Planet In Aluminum Cans
- The N-Word!
- McDonald's Intros Premium Roast Iced Coffee
- Unilever Launches Micro-Series For 'Fresh Takes' Products
- American Airlines Flies With Facebook Widget
- Marketers More Aggressively Target Small Business Owners
- Firestone To Get Top Billing In New MLB Deal
- Home Fragrances: Febreze Boosts Sweet Smell of Success
- Marketing Daily - Tuesday, March 25, 2008
- Mitsubishi Puts Creative Up For Review
- Kia Is Exclusive Vans Warped Tour Partner
- Quality? Who Cares? Shoppers Now Favor Price, Convenience
- Perry Ellis International, Revman Ink Licensing Deal
- Subway Restaurants Offers Footlongs For $5
- Lenovo Launches Olympics-Themed Online PC Auctions
- Saks Adds Streaming Video, Vaults Online Catalog To Next Level
- Hanes Sets 'Average Joe' Loose Among Celebs, Athletes
- Michigan AAA Finds Mileage Trumps All Among Car Buyers
- Tiffany Finds That Diamonds Still Sparkle In Down Times
- Marketing Daily - Monday, March 24, 2008
- New Balance's New Bag: The Angst Of Running
- Wal-Mart's Milk Now Comes From Non-rbST Cows
- Ford Shuffles Execs, This Time In Asia-Pacific, Africa
- Gatorade Launches 'Tiger' Campaign
- AT&T, Verizon Airwaves Win Opens Ad Opportunities
- Chrysler Brings Consumers Into Advisory Boardroom
- 'Got Milk?' Campaign Heads Over To YouTube In 2008
- Report: 2008 May Be Tipping Point For Mobile Banking
- Marketing Daily - Friday, March 21, 2008
- Simpson To Head Dunkin's Government Affairs
- IAG Research Names Best Car, Truck Ads
- Pepsi Co, Pepsi Bottling Buy Russian Juice Firm
- Cadbury Schweppes Names Four Directors
- Mercedes To Tout AMG Marque For Second Time Ever
- Advanced Micro Devices Taps New CMO
- A Hockey Player Changes Everything
- Super-Early Easter Dampens Spending, NRF Finds
- Corporate Branding Rankings: Microsoft Dives, L'Oreal Leaps
- Suzuki Unveils Kizashi As A Sign Of Things To Come
- Borders Seeks Buyer: Can Bookstores Catch A Break?
- Marketing Daily - Thursday, March 20, 2008
- John Deere Launching Spring Campaign
- General Mills Reports Good Quarter Fueled By Demand
- Best Buy Hands Out $10 Million In HD-DVD Booby Prizes
- Land Rover Plays Up Adventurous Spirit In Ads
- Steak-umm Is Official Burger Of Baltimore Orioles
- The Spread
- Identity Thieves Also Steal Brand Equity
- At The N.Y. Auto Show: Q&A With GM's Mark LaNeve
- NY Auto Show Roundup: Mercedes, Nissan, BMW And GM
- Banks Lure Consumers With Higher Savings Account Rates
- Creative Advertising Engages Consumers With Brands
