Jeff Sporn from Equifax weighs in on cross-channel marketing by banks and brokerages.

Rebecca Lieb, long-time digital media journalist and now an analyst, author and strategic advisor, released proprietary research last week based on her interviews with 17 marketers who are practicing contextual marketing.

Marketers may be warming up to multi-channel attribution, but they're not yet getting much out of the iteration known as algorithmic attribution.

True cross-channel engagement and tracking across all channels remains enormously difficult for marketers - a topic we discussed with Tim Kilroy.