Erin Everhart, senior manager of media strategy for The Home Depot, gave an animated and revealing window last week into the "organized chaos" of her day-to-day life at the DIY giant to make the best use of every media dollar.

A white paper describes the state of media-mix modeling and cross-channel attribution. Can the two come together?

Valentine's Day sales reached an all-time high of $19.7 billion in 2016; marketers need to focus on personalization, relevant deals and local targeting, says Valassis CMO Curtis Tingle.

The path from data collection to revenue generation is costly; we discuss ways to improve efficiency and get to the insights.